After having a good think over the weekend about Core Spirit and the project, I realised that I have a few unanswered questions with regards to the Marketing & Business plan. I was happy to be told today that Core Spirit will actually be coming in to do the original briefing and hopefully answer the gaps in our limited knowledge of the brand. I also hope we experience some enthusiasm from the brand as I don't seem to get much from there online and social networking presence.
In order to get a broader understand of the brand I've decided to power ahead with the initial research of the consumer profile, competitors and segmentation for Core Spirit all aspects that I can do before the briefing.
My main concerns and areas that I'm unsure of are: Budget, limitations of advert/Campaign (i.e. clothing) and which collection is to be used?
I'm sure I'll have many more questions along the way but for now it's business research...creativity and marketing ideas will closely follow.
No comments:
Post a Comment