Fast Loris

Core Spirit is a brand I have never heard of and a brand that I may never have came across if it wasn't for this Final Major Project Collaboration with London College of Fashion. After much debate, I decided to choose Core Spirit as the brand for my Business and Marketing plan. 

I came to the conclusion that this project would be much more exciting and challenging if I choose an unknown brand that is not necessarily my 'cup of tea' as apposed to working with a brand I know and love. 

In reality such opportunities are hard to find. Core Spirit, a relatively new brand in the UK wants our help with regards to Marketing and PR . Despite already adopting a certain style themselves, the UK market seems to be out of touch with this brand which is unfortunate as the store on New Bond St is extremely interesting.

Core Spirit is a new brand to me and pretty much the entire Fashion Marketing course but it has the opportunity to experience a new direction and will hopefully be a brand worth shouting about.

I look forward to the challenge ahead!