Last week and this week I have had the pleasure of being taught the basics of a programme called Avid.
Avid is an editing programme used by most industrial professionals.
Of course this programme takes years to master so my basic training was extremely basic!
We previously had a class on iMovie which is editing software available on the mac.
Avid is extremely expensive software so I snapped up the chance to edit my advert as professionally as I could.
The advert shows the visual journey of the Shipment products. From the buying process in Asia to the customer wearing the product. The advert showcases the passion I myself and everyone involved in Shipment has for the brand and process we go through. The clothes are carefully hand-picked based on style, design and quality and purchased in small quantities to enhance the unique aspect and the limited availability of many of our products. I wanted the footage to be real and raw therefore I have spent the last 3 weeks organising the filming in Thailand.
The editing processing was extremely time consuming as we had endless amounts of footage to cut down. The end product will show the project required 30 seconds and a longer version on a separate CD. The advert was very difficult to trim down and huge chunks of the story have had to be taken out. Hopefully the full edit can be watched in order to experience the journey of 'Uniquely Travelled Fashion'.
I hope you like it.
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